The demand for home care is rising as the U.S. population ages. Non-medical home care may be a good option for small business entrepreneurs. As more people choose to age in their own homes, they may need help around the house, assistance running errands, or simply a regular visitor to keep them company.
There may be tremendous opportunity to serve these needs in your area, but you’ll need to find clients first!
Let’s review seven ways to find clients for your non-medical home care business.
1. Get your business online
The internet is more important than ever for small businesses. A basic online presence includes:
- A business website – This is your space to share important information to potential clients, such as the services you provide, pricing, and contact details.
- Search engine listings – Creating a business listing on popular search engines, especially Google, helps local clients find your business.
- Social media profiles – Consider focusing on one or two platforms that are relevant to your ideal client and/or their families for the best results.
2. List your business on lead gen sites
Industry sites, such as Caring.com and SeniorAdvisor.com, are also good places to list your home care business. These sites are trusted online directories of home care providers and professional caregivers.
One benefit of listing your business on these types of sites is that they often appear high in online search results. Your home care business can piggyback on its rankings.
3. Ask for client reviews
Many people use online reviews to help them judge a business. Home care clients may read reviews to better understand the services you provide, how well you do your job, and decide whether you and your staff are trustworthy.
Once you’ve gotten a few satisfied clients, ask them to leave you a review.
4. Ask for referrals
Like asking for online reviews, you might also consider asking your clients for referrals. Your current home care clients may have family members or friends also in need of your services. Their referral can be powerful, as people often choose businesses based on word-of-mouth recommendations.
5. Be part of your local community
Becoming a trusted fixture in your local community can increase your brand awareness. Booths at community fairs, volunteering, or speaking engagements at senior events are three ways to broaden your network.
Sharing information on relevant topics is a popular way to showcase your knowledge while promoting your business. This can be about anything that impacts your ideal clients, such as nutrition, exercise, mental health, or memory enhancement.
6. Partner with healthcare professionals and complementary businesses
Joining forces with others can be a smart way to promote your home care business and earn client referrals. You might consider working with:
- Doctors and nurses
- Occupational therapists
- Social workers
- Nursing home administrators
- Home health agencies offering medical care
- Veterans’ organizations
7. Look into advertising
As your home care business grows, you might have the budget for more traditional advertising. Placing ads in local newspapers and senior publications could be a great way to get home care clients.
Online ads are often affordable. Google, Facebook and other social media ads can be quickly set up and targeted by local area, age, and other demographics.
Protecting your home care business
Providing every client with excellent care and service can help you grow your business base. No matter how hard you work, you may come across an unsatisfied client from time to time. This is where insurance can help.
Looking for ways to protect your non-medical home care business? BizInsure makes it easy to compare insurance policies online and get covered in minutes!
