How to Get Clients for Your New Business

Finding clients is often a challenge for new business owners. Luckily, there are many ways to attract potential customers and build brand loyalty. Here are 10 ways to help jump-start your success.

1. Know your target customer

An effective marketing strategy reaches people who are interested in your business’ products and services. Understanding your target customer can help ensure that you’re reaching the right people.

Think about who your ideal client is and be as specific as possible. Find out where they live, how much they make, where they shop, which social media platforms they use, and what they do for fun. Information like this helps you target your marketing message and advertise in the right places.

2. Ask for referrals

Word-of-mouth referrals are a common way for new businesses to build a client base. Ask your family, friends, former colleagues and others in your network to send clients your way. Once you’ve scored a few happy customers, you can ask them for referrals, too.

3. Ask for online reviews

Online customer reviews serve a similar role as referrals. They are proof of a job well done written by real-life clients. Many businesses ask customers to leave them online reviews and feature client testimonials on their website or social media pages.

4. Reach out to previous customers

Contacting old customers could lead to new business. Clients who have not worked with or purchased from you in a while may be ready to use your business again. This may especially be true if you’re offering new products or services since they last purchased.

5. Network

Attending industry events can be a great way to grow your business. It may seem old-fashioned, but building personal relationships often leads to new customers and referrals. Networking also lets you stay current on what’s happening in your industry and keep an eye on the competition.

6. Partner with other businesses

Do you offer products or services that complement another business’ offering? Consider joining forces to widen the customer base for both businesses. For example, an accountant might partner with a migration agent to offer tax filing services to visa holders.

7. Offer new customer discounts

Special offers provide potential customers with a lower-risk way to try your products or services. Once they’ve purchased, you can target them with advertising that entices them to come back for more!

8. Optimize your website

An up-to-date website is crucial. If customers can’t find you when they search for the types of products or services you offer, then you’re missing out on tons of potential business. Optimize your website to improve SEO (how highly you appear in Google searches), add new content, and update images.

9. Research your competitors

Understanding your competitors could help you better reach your target customers. Learn from what the competition is doing well and figure out how you can improve it. This could be anything from how they advertise to what their social media posts look like.

10. Focus on customer service

Customer satisfaction should be your number one priority. Happy clients are likelier to become return customers, leave positive reviews, and refer others to your business. Create a customer service checklist to guide your interactions and a plan for fixing potential issues.

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