Finding electrical work is a big part of running a small business. Without a steady stream of customers and jobs, you’ll probably find it hard to keep your business going for long. Fortunately, there are many ways to find electrical work, from real-world networking to basic online marketing.
Let’s explore how to get electrical jobs in five different ways.
Don’t underestimate face-to-face networking! These techniques may seem old-fashioned, but they are still a major source of electrical contract work for many electricians. Networking can be an effective way to build relationships and trust with customers.
Networking doesn’t have to be a formal process. In fact, it may be a casual part of your everyday routine. Every contractor or subcontractor you meet on-site could potentially send work your way. You may also network with other contractors at construction and renovation conferences or local small business events.
2. Customer referrals and reviews
Like networking, asking happy customers for referrals could also help you find electrical work. People tend to trust word-of-mouth reviews from others they know over advertising. Simply asking satisfied customers if they know anyone looking for an electrician could lead to more jobs. You may even offer them an incentive, like a small gift card, if someone they refer hires you.
Online reviews can be another way to find new customers. Many people look for reviews when they’re deciding which electrician to hire. Asking happy customers to leave you a review on Google or another site can help boost your rating. If you get negative reviews, responding to them quickly and professionally helps show that you care about your customers and provide them with excellent service.
3. On-demand apps
Another way to find work is through on-demand service apps. Platforms like TaskRabbit and Thumbtack allow you to accept electrical side jobs posted by customers. Using electrician apps could be a convenient way to fill gaps in your schedule and help you get your foot in the door with potential customers.
Accepting a small job posted through an app is an opportunity to create repeat business in the future. If you impress customers posting small electrical side jobs, they may contact you directly the next time they need work done.
There are many ways to advertise as an electrician, with options that can suit different budgets. If you’re just starting out, you may rely on more cost-effective choices, like social media and online ads. Printed flyers placed in local mailboxes may also help you find more electrical contract work.
If you have a larger advertising budget to work with, you might be able to use more expensive options. Radio and TV are typically costly, in part because creating the ad itself is usually a big part of the cost. However, methods like billboards or sponsorships (local teams, organizations or events) might also work well for your business.
5. Online marketing
Marketing your business online is about more than just running online ads. You should also use the internet to help build your brand, so people think of your name when they have electrical contract work. This includes creating a professional-looking website with essential details about your business.
You may also decide to create social media profiles for your business. Sites like Facebook can be a great way to reach new customers and share more up-to-date information about upcoming specials or discounts. Your social media pages are also a great space to share your knowledge and showcase yourself as an expert electrician that people want to hire.
Protecting your electrical business
There are many ways to find electrical work and advertise as an electrician. With hard work and a bit of luck, you could find new customers and grow your business.
While you’re doing that, you might want to consider insurance to protect your electrical business. BizInsure makes it simple to find General Liability and other types of coverage you may need or want. Compare policies and buy the coverage that works for you online and in minutes. Your certificate of insurance will even be delivered to your inbox instantly!
Get free insurance for electricians quotes now!
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