/ BLOG

How to get clients for a non-medical home care business

Jul 18, 2022 · 4 minutes to read

A home caregiver helps senior woman

The demand for home care is rising as the U.S. population ages. Non-medical home care may be a good option for small business entrepreneurs. As more people choose to age in their own homes, they may need help around the house, assistance running errands, or simply a regular visitor to keep them company.

There may be tremendous opportunity to serve these needs in your area, but you’ll need to find clients first!

Let’s review seven ways to find clients for your non-medical home care business.

1. Get your business online

The internet is more important than ever for small businesses. A basic online presence includes:

  • A business website – This is your space to share important information to potential clients, such as the services you provide, pricing, and contact details.
  • Search engine listings – Creating a business listing on popular search engines, especially Google, helps local clients find your business.
  • Social media profiles – Consider focusing on one or two platforms that are relevant to your ideal client and/or their families for the best results.

2. List your business on lead gen sites

Industry sites, such as Caring.com and SeniorAdvisor.com, are also good places to list your home care business. These sites are trusted online directories of home care providers and professional caregivers.

One benefit of listing your business on these types of sites is that they often appear high in online search results. Your home care business can piggyback on its rankings.

3. Ask for client reviews

Many people use online reviews to help them judge a business. Home care clients may read reviews to better understand the services you provide, how well you do your job, and decide whether you and your staff are trustworthy.

Once you’ve gotten a few satisfied clients, ask them to leave you a review.

4. Ask for referrals

Like asking for online reviews, you might also consider asking your clients for referrals. Your current home care clients may have family members or friends also in need of your services. Their referral can be powerful, as people often choose businesses based on word-of-mouth recommendations.

5. Be part of your local community

Becoming a trusted fixture in your local community can increase your brand awareness. Booths at community fairs, volunteering, or speaking engagements at senior events are three ways to broaden your network.

Sharing information on relevant topics is a popular way to showcase your knowledge while promoting your business. This can be about anything that impacts your ideal clients, such as nutrition, exercise, mental health, or memory enhancement.

6. Partner with healthcare professionals and complementary businesses

Joining forces with others can be a smart way to promote your home care business and earn client referrals. You might consider working with:

  • Doctors and nurses
  • Occupational therapists
  • Social workers
  • Nursing home administrators
  • Home health agencies offering medical care
  • Veterans’ organizations

7. Look into advertising

As your home care business grows, you might have the budget for more traditional advertising. Placing ads in local newspapers and senior publications could be a great way to get home care clients.

Online ads are often affordable. Google, Facebook and other social media ads can be quickly set up and targeted by local area, age, and other demographics.

Protecting your home care business

Providing every client with excellent care and service can help you grow your business base. No matter how hard you work, you may come across an unsatisfied client from time to time. This is where insurance can help.

Looking for ways to protect your non-medical home care business? BizInsure makes it easy to compare insurance policies online and get covered in minutes!

*As with any insurance, coverage will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained on this guide is general only and should not be relied upon as advice. The number of quotes provided varies between products, occupations and other underwriting factors determined by the insurers.

Let's find

The coverage you need for your business

Professional Liability Insurance

Professional Liability Insurance

Get a quote

General Liability Insurance

General Liability Insurance

Get a quote

Business Owner’s Policy (BOP)

Business Owner’s Policy (BOP)

Get a quote

Workers Compensation Insurance

Workers Compensation Insurance

Get a quote

Let's find

The coverage you need for your business

Professional Liability Insurance

Professional Liability Insurance

Get a quote

General Liability Insurance

General Liability Insurance

Get a quote

Business Owner’s Policy (BOP)

Business Owner’s Policy (BOP)

Get a quote

Workers Compensation Insurance

Workers Compensation Insurance

Get a quote

Good professional services. quick and simple easy steps for an insurance quote for my business. Thank Biz Insurance
I called today a bit unsure, but once I spoke with Andrea, she guided me through the entire process with patience and clarity. She also pointed me in the direction of other helpful services. A+ experience!
BizInsure is the Best. Not only was Andrea informative, she was professional, and spot on! Give them a call you will not be disappointed!
Easy to use, called in advance so I was not late on renewal.
I called 3-4 companies. Bizinsure / Andrea knew exactly what I needed! She guided me through the process and was very informative. Give them a call you won’t be disappointed!
My representative Andrea was great ! She was informative, personable and made me feel comfortable. I called at least 4-5 companies and by far Bizinsure was the best!
Great
Excellent customer service
Very easy process! Very reasonably priced! Will be using them going forward!
very easy to access and obtain the coverage that you need
You guys make things so easy for your consumers. THANK YOU!!!
Very easy, simple to use and straight forward
The process was very easy and my company is now covered.
Alessandro helped me and he was so kind. It was my first time getting business insurance and it was a very good rate, so helpful too!
Easy to work with and thorough with what is being requested and provided.
Excellent experience with Shantana on all the occasions we had the pleasure to speak with a rep.
Straight to the point. Very easy and convenient
A Company that is easy to deal with and that I have used for several years. I appreciate the continued support.
Super easy and detailed
This company is excellent! They provided my business with General and Professional liability. Something that no other company could provide at a good price. BizInsure covered me and the rate is Unbeatable. I will continue to use them for all my business insurance needs.
Alex was very helpful answering all my questions. I am very happy that he will be my contact person , if I should have any other questions. Thank you to Alex
Bizinsure is an exceptional company. The customer service is excellent. The receptionists are very knowledgeable. The insurance agents are very professional.
I use this for my Business and its easy to navigate and start





    This will close in 0 seconds