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6 Marketing Ideas to Expand Handyman Business

Jan 19, 2022 · 5 minutes to read

Two handymen planning a business expansion strategy on a computer

Anyone who has started a business as a handyman will likely know that the initial stages of growing the business can be very challenging. You need to get word out about your business, establish a reputation, reach new customers and markets, and promote positive word of mouth.

Here are six top tips for taking your handyman business to the next level.

1. Ask others to spread the word

A first-hand description of your services is your most powerful marketing weapon when you’re first starting out. Be sure to let everyone you know that you’ve started a handyman service. Family, friends, and other people in your personal and professional network may become your first customers and be able to refer you to more potential clients. Of course, make sure you’re always on time, courteous, and professional no matter who the client is. A satisfied consumer is an excellent promotional tool.

2. Create and print business cards

Business cards are an important tool of handyman marketing, even in our digital age. They are an inexpensive item to leave behind when you complete a job and can remind the customer to call you the next time they have a job. It’s also a convenient way for them to share your details with friends who may also need handyman services.

You can have a traditional business card or something more creative, like a magnet or bookmark.  Decide on the visuals, colours, and language after that. There are a variety of inventive handyman business card ideas available to help your company stand out from the crowd. Pinterest is an excellent place to browse online if you’re looking for some ideas.

3. Come up with a memorable slogan

A memorable slogan can last a lifetime. Consider Nike’s “Just do it,” McDonald’s “I’m lovin’ it,” and Skittles’ “Taste the Rainbow” campaigns. These types of slogans are memorable and help communicate something useful about the business. They can also help you stand out from the crowd, making your business the first thing people think of for their handman needs. Slogans for handyman advertising should be brief, direct, and to the point. You may come up with something on your own or hire a copywriter through sites such as Fiverr to assist you.

4. Establish a web presence

It’s likely that you already know about the importance of having an online presence for your company. These days, this is very common for businesses to have websites and social media accounts. You can begin with a modest website, perhaps just one page, and gradually expand it. You should also think about using social media sites like Instagram, Insta, and Facebook. Remember that if you create a social media account, you must maintain it. It may be a wise idea to focus on just one or two social media platforms, rather than setting up accounts on every site. Regardless of the sites you use, always check your inbox and messages! Customers will expect to access you online, and you should aim to respond to each message in a timely manner.

5. Make signage for your yard

This marketing method may appear antiquated, but it’s endured because it often does the trick! When working on location, ask the client whether you may put up a sign with your company name and contact information—even if it’s only for a week or two. Passers-by may see your business and get in touch. It’s a relatively low-cost way to spread the word about your business and build name recognition.

6. Make use of your t-shirts and vehicles

You are a walking billboard for your company. Your company name and phone number should be emblazoned on the side of any company vehicles you drive and on the clothing you wear. If your business has employees, they should wear your branded clothing too. This not only functions as a marketing tool, but it also gives you and your staff a more professional appearance.

Handyman marketing doesn’t have to be as difficult as you think; by incorporating some of these ideas into your business, you’ll be well on your way to turning your handyman business into a thriving success.

And as you build that success, you may consider business insurance to protect it. BizInsure makes it simple and quick to find handyman business insurance. In just minutes you can compare and buy polices to suit your needs—and get back to working for your customers!

Learn more about handyman business insurance and compare policies today.

*As with any insurance, coverage will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained in this article is general only.  Coverage for claims on the policy will be determined by the insurer, not BizInsure, and will depend on the specific facts and circumstances involved.

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