/ BLOG

6 Tips for Building a Successful Publishing Business

Mar 16, 2023 · 5 minutes to read

Jumping into the world of publishing? With so much content available, breaking through the noise and reaching readers can be tricky. You’ll need more than just a great manuscript to sell your books!

Book author having meeting with book publishers at the office.

Here are five survival tips for publishing, from starting your business to considering insurance for publishers.

1. Write a business plan

When you’re running a business, it’s wise to have a plan. Many small business owners (including publishers) make writing a business plan the first item on their to-do list. These handy documents help you set goals, make important decisions, and track your success.

A business plan brings together information on all parts of your publishing business:

  • Branding and services – Business name, business structure, mission statement, company values, etc.
  • Finances – Pricing, revenue forecasts, budgets, etc.
  • Market research – Your ideal customers, your direct competitors, how your business will fit into the publishing landscape, etc.
  • Marketing plan – Advertising, your website, your social media accounts, PR strategies, etc.
  • Goals – What are your plans for your first year in business? First five years? Using the information above, you can start to make clear and achievable goals for your publishing business.

2. Consider business insurance

Like any business, publishing companies face risks. While some may cause minor inconveniences, others can be financially devastating. Claims and lawsuits could create unplanned bills that threaten your day-to-day operations or, in a worst-case situation, shut down your business altogether.

Insurance for publishers helps protect your business and personal finances from common industry risks, such as:

  • Copyright and trademark infringement – Typically covered by Professional Liability insurance.
  • Defamation, libel or slander – Also covered by many Professional Liability policies.
  • Bodily injury of a third-party – Typically covered by General Liability insurance.
  • Third-party property damage – Also covered by most General Liability policies.
  • Workplace injuries, illnesses or death – Covered by Workers’ Compensation insurance (this coverage is legally required in most states for business with employees).
  • Unexpected business interruptions – Coverage can be included in a Business Owner’s Policy (BOP).
  • Equipment breakdowns – Another coverage available in a BOP.

3. Figure out your marketing strategy

Getting a book published is just the beginning—you also have to sell it! A solid marketing plan helps get your books into the hands of readers. To do this, you may need to:

  • Promote your publishing business – Attracting talented authors is essential to your publishing company’s success. Quality manuscripts can help build excitement with reviewers and could earn you positive PR before launch day!
  • Know your audience – Defining a book’s ideal reader can help set your entire marketing plan. Remember: Your audience probably isn’t “everyone”. Knowing precisely who may be interested in an upcoming book can help you create a targeted marketing plan that will likely result in better sales than a more generic plan.
  • Start hyping a book early – Waiting until a book is published may be too late. Try building anticipation in the months before a launch to help build a larger customer base and increase presales.
  • Diversify your advertising – Booksellers and readers may look for new books in many places. Consider promoting books in multiple ways, such as social media, blogs, industry magazines and in-store materials.

4. Ask for help!

Publishing businesses often start small. You might be a one-person setup in your early days. However, keeping up with everything and doing it well can be challenging. That’s why many publishers seek permanent or freelance help with business admin, like:

  • Bookkeeping and accounting – Tracking spending, chasing invoices, preparing your business taxes, etc.
  • General office tasks – Responding to emails, setting appointments, booking maintenance, preparing for meetings, etc.
  • Branding – Designing a logo, choosing brand colors and fonts, building your website, crafting your tone of voice, etc.
  • Marketing – Updating your website and social media, sending press releases, organizing promo materials, etc.

5. Learn from your mistakes

Like many small businesses, your publishing business may not be a success from day one. You’ll probably make plenty of mistakes along the way. It’s important not to let setbacks get you down. Mistakes can be valuable learning opportunities that provide insights into how to do better next time. You could build a successful publishing company with time, evaluation, and practice!

Insurance for publishers helps protect your growing business, and BizInsure makes it easy to find the coverage you want. Compare policies and buy instant coverage online—all in about 10 minutes!

Compare insurance for publishers today and get instant protection for your small business.

As with any insurance, coverage will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained on this guide is general only and should not be relied upon as advice.
The number of quotes provided varies between products, occupations and other underwriting factors determined by the insurers.
© Copyright 2023 BizInsure LLC, 2015 ALL RIGHTS RESERVED BizInsure LLC; CA DBA: Simple, Smart, BizInsure Insurance Agency LLC; NY DBA: BizInsure Services LLC; NH DBA: Simple, Smart, BizInsure Insurance Agency; PA DBA: BizInsure Services LLC. 2950 Buskirk Ave Suite 300, Walnut Creek CA 94597. License #0H81929

Let's find

The coverage you need for your business

Professional Liability Insurance

Professional Liability Insurance

Get a quote

General Liability Insurance

General Liability Insurance

Get a quote

Business Owner’s Policy (BOP)

Business Owner’s Policy (BOP)

Get a quote

Workers Compensation Insurance

Workers Compensation Insurance

Get a quote

Let's find

The coverage you need for your business

Professional Liability Insurance

Professional Liability Insurance

Get a quote

General Liability Insurance

General Liability Insurance

Get a quote

Business Owner’s Policy (BOP)

Business Owner’s Policy (BOP)

Get a quote

Workers Compensation Insurance

Workers Compensation Insurance

Get a quote

great customer services.
This company allowed us an amazing experience, including very efficient, detail-oriented, and patient guidance from their commercial sales agent, Jenifer. I highly recommend this service for anyone in need of a business insurance policy.
Jennifer was very helpful and great to work with.
Very professional, fast and reliable. I appreciate their knowledge and experience. They have made this journey easier for me.
Very easy to renew! Thank you
super quick and easy process!
I am very satisfied with Bizinsure. No regrets
Very professional, easy, and thorough application process.
BizInsure is efficient and price friendly. I definitely reccommend them to anyone. Thank you.
Very easy to work with, cost effective, prompt renewal and easy to get certificates of insurance instantly. I use them exclusively for my professional and general liability insurance needs as a consultant.
Great process and very efficient.
Friendly and very fast service!
Jennifer Whiscombe, is an amazing agent. She was very knowledgeable, thorough and friendly. I highly recommend.
They make it very easy to buy insurance and renew.
As a business owner I love not wasting time. Thank you so much for giving me more time
Very straight forward, the cost of coverage amount made sense, simplicity was appreciated.
Always easy. Thank you.
A Company that is easy to deal with and that I have used for several years. I appreciate the continued support.
Very easy and affordable!
Responsive and professionalCompetitive price. I highly recommend Bizlnsure as an insurance provider
Your service is easy to renew as needed and your company informs the client in advance for renewal.
It has been a pleasure doing business with Biz Insure Llc.Their representatives are very courteous, helpful and customer service oriented.
Quick and easy....
I follow the instructions & would prefer to paid every month. I did not have the options to pay every month.
Thank you, Amy, for making my experience enjoyable and funny. Thank you so much for your kindness!!!
I'm pleased with the business quote I received from Bizinsure LLC. Thank You!
Very satisfied with the online experience
Been a happy customer for years! Easiest company to receive a quote and get insured. No hassles! Easy payment! Finance plans, if needed!
Love it
Every year, BizInsure is my go to for general and professional liability insurance! Thenrates are unbeatable.
The agent was quick and efficient in generating a quote for my needs.
I enjoy working BizInsure they always answer all my questions and make sure i have the correct coverage for my business.
Prompt and professional service from Biz Insure. Thanks Leslie and Liza!
Very easy to sign up for insurance.
Great company
Fast and efficient!
js_loader
Google Rating
4.7
Based on 279 reviews
×
js_loader