/ BLOG

Discovering your Unique Selling Proposition (USP)

May 31, 2017 · 3 minutes to read

What makes a winning difference for small business professionals?

If you get in a boat without a compass or a map, you may never reach your destination. For a sole proprietorship or a company of 10,000 people, a Unique Selling Proposition (USP) serves as a beacon in open waters helping you focus on (who you are and) where you want to be.

Whether you’re a consultant or a small business professional, if you and/or your employees can’t articulate specific reasons why prospects should do business with you instead of your closest competition, there’s a problem. No matter how great the potential of your business may be, not having a strong, reliable answer to, “What makes your offering unique and valuable?” will, eventually, impact your growth.

History has proven that when applied with dedication and consistency, a well-crafted and strategically disseminated USP can help companies take fuller advantage of their existing strengths. Once you’ve identified your USP, your marketing efforts will be a lot easier and you can use it as the foundation of your marketing strategy across all mediums.

1. Identify a Unique Selling Proposition (USP)

  • Define what makes you unique in the marketplace
  • Describe your ideal customer
  • Explain what issue you resolve
  • List your key benefits
  • State your offering

2. Rephrase until it’s clear and concise

3. Reiterate and reinforce it (to employees and customers)

4. Revisit it regularly to see if anything has changed

As a startup ourselves, we’re still refining ours but as of today, BizInsure’s “Just do it.” is this:

Business insurance just got smarter. BizInsure is the only professional liability insurance provider that enables independent professionals and small to midsized businesses to compare multiple quotes, purchase online, and receive a custom policy immediately upon payment. Our simplified, transparent, cost-effective end-to-end process is complimented by responsive service, and backed by nearly 100 years of insurance industry expertise. BizInsure is not just a new way of buying business insurance; it’s a better way.

Some seafarers can read the stars to get to their destination. Others are willing to let the current take them and make the best of fate. Still others make decisions based on a gut feeling. As insurance professionals, we prefer to hedge uncertainty and recommend having a plan. Our plan is to develop and deliver a great service, be best informed about our industry, act on opportunities that benefit our customers, adjust any weaknesses that may become apparent and to make ongoing improvements with decisive action and relentless consistency. As we evolve, so will our USP.

BizInsure guest blogger: Tanya Weliky

Talk to us

Today’s BizInsure offerings are just the beginning. Please take the time to tell us what you think, offer advice, ask questions, give compliments, or make a request…customer feedback defines us. We’re listening. Click here to contact us.

Get Free Online Quotes and get coverage instantly

The coverage you need for your business.

Business insurance is divided into different policies. We offer 4 types so it's easy to design the coverage that fits your business.

Professional Liability Insurance

Get a quote

General Liability Insurance

Get a quote

Business Owner’s Policy (BOP)

Get a quote

Workers Compensation Insurance

Get a quote

Let's find

The coverage you need for your business

Professional Liability Insurance

Get a quote

General Liability Insurance

Get a quote

Business Owner’s Policy (BOP)

Get a quote

Workers Compensation Insurance

Get a quote

Responsive and professionalCompetitive price. I highly recommend Bizlnsure as an insurance provider
Zynab B.
1710433556
Your service is easy to renew as needed and your company informs the client in advance for renewal.
Henry B.
1710352389
It has been a pleasure doing business with Biz Insure Llc.Their representatives are very courteous, helpful and customer service oriented.
Shonta I.
1710297732
Quick and easy....
Tammy K.
1710172643
I follow the instructions & would prefer to paid every month. I did not have the options to pay every month.
Alamo H.
1709935830
Thank you, Amy, for making my experience enjoyable and funny. Thank you so much for your kindness!!!
George J.
1709840615
I'm pleased with the business quote I received from Bizinsure LLC. Thank You!
Shanda J.
1709586997
Very satisfied with the online experience
Nicole h
1709238653
Been a happy customer for years! Easiest company to receive a quote and get insured. No hassles! Easy payment! Finance plans, if needed!
jodi H.
1709226367
Love it
Hanna R.
1708272180
Every year, BizInsure is my go to for general and professional liability insurance! Thenrates are unbeatable.
Calandra K.
1708044666
The agent was quick and efficient in generating a quote for my needs.
Theresa F.
1707895796
I enjoy working BizInsure they always answer all my questions and make sure i have the correct coverage for my business.
Prompt and professional service from Biz Insure. Thanks Leslie and Liza!
Bev G.
1707524454
Very easy to sign up for insurance.
Great company
Brown G.
1706896003
Fast and efficient!
Kim C.
1706746693
عالی
alireza J.
1706727364
It was great being able to get a policy that suits my company's need in less than 30 minutes. They were vey thorough. Very competitively priced.
Lynette C.
1706621476
I worked with Andrea for another start up business. She was very knowledgeable and help me pick the correct policy. Amazed at how quickly the process went.
Representative was very kind, helpful, and educated me well. I appreciated today's prompt service with confirmation that I was satisfied with what was provided to me.
Tina P.
1706224051
Great company for.your low cost business insurance needs.
constantin T.
1706156911
Staff was very fessional and friendly. I was able to get a quote and move forward within 20 minutes.
Pebbles S.
1706126428
Wonderful
Complete C.
1705788054
MUY BUENO
Super easy process.
Ashley G.
1704830227
It’s very easy to understand and at a very reasonable price.
Mary M.
1703780096
Professionalism, Quality, Responsive and budget friendly
B D
1703029371
Great rates, easy to understand and select appropriate coverage, can get in a jiffy
Brie C.
1702775397
I have been a customer of BizInsure for a few years now and I love it. There customer service is awesome and the prices are affordable.
Danyale W.
1702132165
Quick easy experience! The rep was knowledgeable & pleasant. Customer care was awesome to respond and clarify my concerns.
Kathy Ann A.
1702059151
bizinsurance makes purchasing Business Insurance...SIMPLE!
Andrea W.
1701380391
Great quality of Service ,faster and convenience way to pay at most. Thank you for your Service to my Healthcare Facility .
Quick and easy!!!!
Terry
1701319042
Great service! Easy process and very informative representative. Andrea was great and very patience with our process. I would recommend using them!!
Terrance R.
1700848536
Always and easy process. Thanks!
Gerald S.
1700244544
Renewal was quick and easy online
Angelita K.
1699752900
js_loader
Google Rating
4.7
Based on 254 reviews
×
js_loader