/ BLOG

Discovering your Unique Selling Proposition (USP)

May 31, 2017 · 3 minutes to read

What makes a winning difference for small business professionals?

If you get in a boat without a compass or a map, you may never reach your destination. For a sole proprietorship or a company of 10,000 people, a Unique Selling Proposition (USP) serves as a beacon in open waters helping you focus on (who you are and) where you want to be.

Whether you’re a consultant or a small business professional, if you and/or your employees can’t articulate specific reasons why prospects should do business with you instead of your closest competition, there’s a problem. No matter how great the potential of your business may be, not having a strong, reliable answer to, “What makes your offering unique and valuable?” will, eventually, impact your growth.

History has proven that when applied with dedication and consistency, a well-crafted and strategically disseminated USP can help companies take fuller advantage of their existing strengths. Once you’ve identified your USP, your marketing efforts will be a lot easier and you can use it as the foundation of your marketing strategy across all mediums.

1. Identify a Unique Selling Proposition (USP)

  • Define what makes you unique in the marketplace
  • Describe your ideal customer
  • Explain what issue you resolve
  • List your key benefits
  • State your offering

2. Rephrase until it’s clear and concise

3. Reiterate and reinforce it (to employees and customers)

4. Revisit it regularly to see if anything has changed

As a startup ourselves, we’re still refining ours but as of today, BizInsure’s “Just do it.” is this:

Business insurance just got smarter. BizInsure is the only professional liability insurance provider that enables independent professionals and small to midsized businesses to compare multiple quotes, purchase online, and receive a custom policy immediately upon payment. Our simplified, transparent, cost-effective end-to-end process is complimented by responsive service, and backed by nearly 100 years of insurance industry expertise. BizInsure is not just a new way of buying business insurance; it’s a better way.

Some seafarers can read the stars to get to their destination. Others are willing to let the current take them and make the best of fate. Still others make decisions based on a gut feeling. As insurance professionals, we prefer to hedge uncertainty and recommend having a plan. Our plan is to develop and deliver a great service, be best informed about our industry, act on opportunities that benefit our customers, adjust any weaknesses that may become apparent and to make ongoing improvements with decisive action and relentless consistency. As we evolve, so will our USP.

BizInsure guest blogger: Tanya Weliky

Talk to us

Today’s BizInsure offerings are just the beginning. Please take the time to tell us what you think, offer advice, ask questions, give compliments, or make a request…customer feedback defines us. We’re listening. Click here to contact us.

Let's find

The coverage you need for your business

Professional Liability Insurance

Professional Liability Insurance

Get a quote

General Liability Insurance

General Liability Insurance

Get a quote

Business Owner’s Policy (BOP)

Business Owner’s Policy (BOP)

Get a quote

Workers Compensation Insurance

Workers Compensation Insurance

Get a quote

Let's find

The coverage you need for your business

Professional Liability Insurance

Professional Liability Insurance

Get a quote

General Liability Insurance

General Liability Insurance

Get a quote

Business Owner’s Policy (BOP)

Business Owner’s Policy (BOP)

Get a quote

Workers Compensation Insurance

Workers Compensation Insurance

Get a quote

Fast, Simple, convenient
Bizinsure is an exceptional company. The customer service is excellent. The receptionists are very knowledgeable. The insurance agents are very professional.
Appreciate for being up to date!
Easy to navigate what you need. Always notify ahead of renewal!
Thank you for your good service.
Great experience. Very professional!
👌 Perfect
Easy to access
Amazing service! From start to finish.
Alex was awesome!! Walked me through the process with great patience and care. Found me a perfect policy for my LLC at a GREAT price.
This was easy. The customer service was great. I would recommend this company to anyone
Fantastic!
straight forward, efficient and thorough. i highly recommend it.
easy to get quote and coverage
I had a good experience with this agency. It was an easy process and all the information was explained well. I like that it has an excellent rating with the Better Business Bureau. The Bizinsure agent Andrea Magee was kind, helpful and professional.
what a great coverage with an amazing price
Sales Rep Andrea Magee was very pleasant and professional.
Ms. Magee knew exactly what insurance I was seeking for my business and went to work immediately on finding the right coverage for me. I was able to get coverage right away. I highly recommend this company!
Good professional services. quick and simple easy steps for an insurance quote for my business. Thank Biz Insurance
I called today a bit unsure, but once I spoke with Andrea, she guided me through the entire process with patience and clarity. She also pointed me in the direction of other helpful services. A+ experience!
BizInsure is the Best. Not only was Andrea informative, she was professional, and spot on! Give them a call you will not be disappointed!
Easy to use, called in advance so I was not late on renewal.
I called 3-4 companies. Bizinsure / Andrea knew exactly what I needed! She guided me through the process and was very informative. Give them a call you won’t be disappointed!
My representative Andrea was great ! She was informative, personable and made me feel comfortable. I called at least 4-5 companies and by far Bizinsure was the best!
Great





    This will close in 0 seconds





      This will close in 0 seconds