Business insurance


Esthetician Marketing Ideas to Drive More Clients to your Business

Jan 12, 2023 · 7 minutes to read

You’ve logged the hours and got your license. It’s time to promote your esthetician business and grow your client base. But if you’re like many skin care professionals, you might not know where to start.

A health specialist suggesting a treatment for a couple and showing them the brochure

Marketing your business takes time and work. But done well, a good marketing plan can help you create a steady stream of new and repeat business. It might even help you grow your esthetician business from a one-person skincare service to a relaxing spa or salon!

Hit pause: Do you have a business plan?

Before you can jump into promoting your esthetician business, consider writing a business plan. This document outlines your business goals, helps you budget and plan, and guides important decisions. Business plans typically include sections on:

  • Your business structure
  • Your background and qualifications
  • The services and products you plan to offer
  • Research on the local market and your competitors
  • Revenue projections and budgets

Like most business plans, an esthetician’s business plan will also include a marketing section. Here you will outline how you plan to promote your business. You may also create a marketing budget that breaks down how much you expect to spend on advertising and other marketing efforts.

7 Skincare business marketing ideas for estheticians

Ready to start the marketing section of your esthetician’s business plan? Here are seven ideas to help you promote and grow your business.

1. Dress up your salon space

First impressions are important in life and in business. When clients walk into your salon or workspace, what do they see? Skincare clients will probably choose an esthetician who works in a clean and inviting space over one working in cluttered or messy conditions.

Your salon should be clean and welcoming. Ways to create a beautiful spa space include:

  • Applying fresh paint to worn walls and trim
  • Creating a tranquil waiting area with low lighting, relaxing music, and soft scents
  • Decorating with plants and other greenery
  • Keeping your work area clean and free of clutter
  • Arranging products neatly on shelves and/or tables

These and other small touches help you and your business look professional. They help create a positive first impression of your business that is then backed up by your skills and expertise.

2. Have business cards printed

Business cards may seem old-fashioned in our digital world. But you’d be surprised how useful they can be! Esthetician business cards are an easy way to share your contact details with potential clients, show that you’re professional, and brand your skincare business.

Designing and printing business cards is simple thanks to the internet. There are many sites with business card templates that you can use to build yours. Before you place the printing order, have someone proofread the design. The last thing you want is to waste money on cards with an embarrassing mistake!

3. Ask for referrals

Satisfied clients are often happy to spread the word about you and your services. Think of them as walking advertisements of your business—their skincare results will speak for themselves! However, creating a formal referral program could encourage clients to promote your esthetician business more frequently.

A referral program gives clients an incentive to tell their friends and families to visit your salon or spa. You might offer clients a discount when one of their referrals gets a treatment or purchases a certain amount of product. If a client is particularly great at helping you grow your esthetician business, you could give them a free treatment as a thank you.

4. Reward loyal clients

New customers are great, but to grow an esthetician business, you need to also focus on creating repeat business. It’s often easier and less expensive to keep an existing client than to get a new one. Loyal clients can help create a steady stream of revenue throughout the year.

Rewarding your current clients for their loyalty can encourage them to book regular treatments and buy more products. Frequent buyer discounts, free birthday treatments, gifts with purchases, and other promotions are popular ways to reward your loyal clients.

5. Create a social media presence

Beauty trends are popular on social media. People often go to apps like Instagram, Tik Tok, and YouTube for skincare tips and makeup tutorials. Starting accounts for your business could be a great way to reach potential clients.

Many estheticians use their online presence to help promote their esthetician businesses. Before and after posts help people understand the results they could get from specific treatments (though you should always get your clients’ permission before posting their images). Behind-the-scenes content can help clients get to know your personality and build your brand.

6. Get listed on Google

When someone types “skincare businesses near me” into Google, does your business show up? It should! Getting your business listed on Google, other search engines, and popular online directories is essential to finding new clients.

It’s relatively easy to set up business profiles in search engines. There may already be a profile for your esthetician business on some sites that you can claim. Ensure that every online profile is updated, with correct contact details, a business logo, and a listing of your current services.

7. Use targeted ads

Online advertising is another way to help potential clients find your business. Small businesses often have small marketing budgets. But online ads can help you stretch your dollar by targeting people by their location and interest in skincare and beauty services.

Creating ads is relatively easy thanks to free design apps. Many even have templates for social media and search engine ads. You just need to update the copy, add your logo, and select the right colors. However, you can also hire a freelance graphic designer to help you create eye-popping ads.

How BizInsure helps Estheticians protect their businesses

There are many ways to promote an esthetician business to help it grow and thrive. But even the best marketing plan may be no match against claims and lawsuits. That’s why you may want to consider esthetician insurance to protect your business.

Accidents, client injuries, and other unexpected events can create expensive problems for your small business. Without esthetician insurance, you’d be solely responsible for fixing the situation. This could disrupt cash flow, taking money away from your marketing efforts and possibly disrupting your business.

Thankfully, it’s simple to get common types of esthetician insurance with BizInsure:

  1. Compare policies from top-rated insurers.
  2. Choose the ones that fit your business needs.
  3. Buy and enjoy instant coverage!

In as little as 10 minutes, you can protect your business and move on to your next appointment!

Compare esthetician insurance today with BizInsure.

As with any insurance, coverage will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained on this guide is general only and should not be relied upon as advice.
The number of quotes provided varies between products, occupations and other underwriting factors determined by the insurers.
This information is a general guide only and does not take into account your objectives, financial situation or needs. Always check with your local licensing board when getting or renewing your trade or professional license to ensure you are meeting their current licensing requirements.
© Copyright 2022 BizInsure LLC, 2015 ALL RIGHTS RESERVED BizInsure LLC; CA DBA: Simple, Smart, BizInsure Insurance Agency LLC; NY DBA: BizInsure Services LLC; NH DBA: Simple, Smart, BizInsure Insurance Agency; PA DBA: BizInsure Services LLC. 2950 Buskirk Ave Suite 300, Walnut Creek, CA 94597. License #0H8192

Get Free Online Quotes and get coverage instantly

The coverage you need for your business.

Business insurance is divided into different policies. We offer 4 types so it's easy to design the coverage that fits your business.

Professional Liability Insurance

Get a quote

General Liability Insurance

Get a quote

Business Owner’s Policy (BOP)

Get a quote

Workers Compensation Insurance

Get a quote

Let's find

The coverage you need for your business

Professional Liability Insurance

Get a quote

General Liability Insurance

Get a quote

Business Owner’s Policy (BOP)

Get a quote

Workers Compensation Insurance

Get a quote

bizinsurance makes purchasing Business Insurance...SIMPLE!
Andrea W.
Great quality of Service ,faster and convenience way to pay at most. Thank you for your Service to my Healthcare Facility .
Quick and easy!!!!
Great service! Easy process and very informative representative. Andrea was great and very patience with our process. I would recommend using them!!
Terrance R.
Always and easy process. Thanks!
Gerald S.
Renewal was quick and easy online
Angelita K.
I had a great experience working with Andrea from BizInsure. She was extremely knowledgeable, helpful, and responsive throughout the entire process. She guided me through the different options available and helped me find the perfect home care professional liability insurance policy that suited my needs. Her professionalism and expertise made the entire experience smooth and hassle-free. I highly recommend working with Andrea and BizInsure for all your insurance needs.
Juliette S.
Easy to submit an application and to get quotes
Simone S.
I had the most pleasant prompt and professional experience of my life with Bizinsure. Everything was completed in record time, at an unbelievable cost…and my certificate of Insurance was promptly emailed to me. Most of all it was effective immediately. No hassle no back & forth, just great service highly recommend to all small businesses.
Marcia S.
advanced U.
Great service. Very professional and cordial. Thanks
Jeremiah U.
BizInure has been a great company for our insurance needs. I wish customers services was 24/7, that would make it a five stars
Novilette L. J.
Easy to navigate what you need. Always notify ahead of renewal!
Athena T.
This is the best company I have ever worked with. They are professional and get you exactly what you need. I highly recommend them!
Jim P.
this is really easy
Riaz R.
Andrea was very useful and professional. I will be recommending Biznsure to my friends that need business insurance. Keep up the good work. I wish the agency also offers auto insurance and whenever you do I will be one of the first to sign up as sign of my appreciation.Mike Okonkwo.
Mike O
Kalab was excellent. Great, great Agent. Every step was organized and well planned. I WILL recommend your firm to anyone. Thank you...
Easy to renew Policy
Plain S.
Great total experience. The agent was professional, knowledgeable,and a pleasure to work with. The fastest business insurance purchase I've ever experience. I highly recommend Bizinsure.
Tony W.
Communication was excellent and the process was easy.
Jessie R.
I have been using Bizinsure for several years and find the ease of renewing as well as generating additional insured certificates to be easy and useful, especially as a sole prop. thank you
Michelle C.
Kaleb tailored the right coverage to our business. Customer service was good and gave great understanding of coverage. Thank you from Goleda's Gentle Homecare LLC
Aneesah M.
Supreme A.
Easiest & fastest online quote and purchasing experience out there. Inside of 10 minutes I had a quote, payment draft, and policy in force... and at the most competitive GL rates I found.
Rusty H.
very quick and prompt service.
Sally Jo W.
caleb was great in helping me navigate thecorrect liabilty insurance for my company
Lindsay Erin P.
Friendly fast service I recommend you to all vendors
Terry R.
Kemi S.
Great Customer service and easy renewal process!!!! I would refer this company to anyone.
Chris H.
Great company easy to work with, Andrew was very helpful,you can call him any time he is ready to listen and help
Olu A.
Good customer service indeed
Google Rating
Based on 214 reviews