7 effective ways to scale your consulting business

Jan 10, 2024 · 5 minutes to read

Are you ready to take your consulting business to the next level? Whether you’re hoping to land a big client or take on more projects, scaling your consulting business will take strategy, time and hard work.

Close up of consultant discussing plan of investment of financial report to clients in the consultancy office

Here are seven ways to grow your consulting business sustainably while managing risks:

1. Offer more services

Adding new services to your business offering can be an easy way to grow your consulting business. New services provide an opportunity to work with previous clients. You can also cross-sell more services to new clients who are hiring you for the first time.

New services can also be aimed at other consultants. For example, you might consider offering consulting training in-person or through an online course that helps others start their own consulting businesses. This type of service can also position you as a thought leader, which may be attractive to larger or more corporate clients.

2. Expand your knowledge

If your consulting work focuses on specific areas or industries, it may make sense to refresh your knowledge from time to time. Staying on top of industry news, trends, and changes to relevant laws and regulations is best practice and gives your clients more confidence in your abilities.

Expanding their knowledge is an ongoing activity for many consultants. You might build your expertise through formal consulting training, reading industry publications or blogs, and following industry experts on social media.

3. Promote your consultancy

Creating a steady stream of new clients is essential to growing your consulting business. While you’re liking working hard to find clients, you may want to step up efforts to help them find you.

Marketing helps you promote your business to potential clients. There are many ways to market your business, from building a website and listing your consultancy on search engines to running ads online and writing content for industry publications.

4. Partner with other professionals

Working with others could be a great way to expand your consulting business. Industry professionals could become a steady referral source for you. Partnering with contractors, service providers, and even other consultants could help you find new clients with less effort.

Professionals can also help you break into new industries or focus areas for your business. Again, your professional network can provide important referrals to potential clients or networking opportunities that allow you to find clients yourself.

5. Outsource some work

Are you turning clients away because you don’t have enough time to take on their projects? Hiring another consultant could be an option. Many small businesses engage independent contractors to help them grow their consulting business by completing work on their behalf.

Contractors don’t have to be limited to consulting work. Hiring a freelance office administrator, customer service rep, bookkeeper, or marketing specialist can free up your time to focus on consulting work. Their efforts could also help you grow your consulting business by speeding up work, streamlining processes, or finding savings in your budget.

6. Use technology to your advantage

Business technology can also help you free up more time for consulting work. Running a business is time-consuming. There is plenty of software available to help consultants balance their books, schedule appointments, design ads, and much more.

Automation is also a benefit of using business technology. By automating repetitive tasks, such as invoicing, you can speed up processing and reduce costly errors.

7. Review your consulting insurance

It may not seem obvious at first, but reviewing your consulting insurance could help you scale your consulting business. Insurance helps consultants manage risks and protect their cash flow when faced with unplanned bills and expenses. As your business grows, you may need to adjust your coverage to ensure that your business is properly covered.

Lawsuits and claims can devastate small consulting businesses, draining their bank accounts whether they are at fault or not. Different types of consulting insurance—such as Professional Liability, General Liability and a Business Owner’s Policy—can provide you with the funds to address many risks so your hard-earned money can be reinvested into your business.

Scaling your consulting business recap

  • Offer new services to cross-sell to first-time clients and reengage previous ones.
  • Build on your consulting and industry knowledge to stay relevant and aware of best practices.
  • Use marketing strategies to promote your business to potential clients.
  • Partner with other professionals to grow your network and receive referrals.
  • Outsource consulting and administrative work to free up your time for more consulting work.
  • Use technology to run your business more efficiently and reduce mistakes.
  • Review your consulting insurance to ensure your business is adequately covered as it grows.

Grow your consulting success!

Scaling your consulting business can help you turn your small business into something bigger. And with business insurance, you can protect what you are growing.

BizInsure knows consultants and offers coverage tailored to your business needs. Compare policies from A-rated insurers and buy online in minutes. You’ll be covered instantly, with policy documents sent directly to your email.

Manage your business risks quickly and easily with consulting insurance and BizInsure. Get your free quotes today!

As with any insurance, coverage will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained on this guide is general only and should not be relied upon as advice. The number of quotes provided varies between products, occupations and other underwriting factors determined by the insurers.
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